Marketing

A closeup of the sign for the Nisga'a Museum

ITBC’s marketing strategies are dedicated to raising awareness of the diverse and enriching Indigenous tourism experiences available in British Columbia.

ITBC communicates directly to consumers, Travel Trade, and Travel Media in key and emerging markets, thereby creating interest in Indigenous tourism and driving business directly to ITBC’s Market-Ready and Export-Ready Stakeholders.

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Consumer Marketing

ITBC’s consumer marketing tactics drive awareness and direct consumer bookings to our Indigenous experiences in BC.
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Travel Trade

Working with the Travel Trade to grow Indigenous experience inclusions in travellers’ itineraries and packages.
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Travel Media

ITBC develops key relationships with media to positively influence editorial and broadcast coverage.
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Indigenous Tourism BC

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©2021 Indigenous Tourism Association of BC. All Rights Reserved.

The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.