Marketing Advisory Committee

A mother and child sit at the end of a boardwalk and hold hands next to the shore

Marketing Advisory Committee members work with Indigenous Tourism BC staff, board of directors, and Stakeholders to develop a thriving, dynamic, and sustainable Indigenous tourism sector for British Columbia.

The purpose and mandate of the Marketing Advisory Committee are to provide strategic advice on marketing Indigenous tourism and ITBC’s Marketing Stakeholders. Specifically, the committee supports and advises on the following:

  • Provide market intelligence by sector and region
  • Contribute industry knowledge and ideas and advise on marketing strategies and tactics for ITBC
  • Advise on marketing opportunities for ITBC’s Stakeholders by sector

The Marketing Advisory Committee comprises of up to eight (8) ITBC Stakeholders and experts in the industry. Ideally, the eight Stakeholders and industry experts represent a cross-section of the tourism sectors and six regions. The selection of the applications is jointly reviewed by the CEO and staff at ITBC.

To learn more about the role and responsibilities of committee members, read the Terms of Reference.

Candace Campo

Candace Campo, ancestral name xets' ' emits' ' a (to always be there), started Talaysay Tours in 2002. Trained as an anthropologist and school teacher, her dream to share outdoor education and culture was made possible by growing up on the land and receiving the stories and history of her people by her parents and elders in the community.

Learn More
Greg Hopf

Greg Hopf was born and raised in Denendeh (Northwest Territories). He owns and operates Moccasin Trails with business partner Frank Antoine and shares his traditional knowledge on hiking and canoe tours in the Kamloops region.

Learn More
JP Obaggy

JP Obaggy manages the Bears of Bute grizzly viewing program for Homalco Wildlife Tours and develops new tourism products for Homalco First Nation.

Learn More
Kathie Heard

Kathie is the owner-operator of The Gift 'n' Gab Trading Post located in the Traditional Territory of Simpcw First Nation (Barriere, British Columbia). She offers a memorable experience to locals and visitors seeking authentic Indigenous art, souvenirs, and products.

Learn More
Mike Willie

Hereditary Chief Mike Willie is a member of the Musgamakw Dzawada'enuxw First Nation from the remote village of Kingcome Inlet. Mike owns Sea Wolf Adventures, a tour company that integrates unparalleled wildlife-viewing experiences with Indigenous culture and lands.

Learn More
Paula Cranmer-Underhil

Paula Cranmer-Underhill, of 'Namgis and Nle?kepmx Nations, has made Sto:lo Territory (Chilliwack) her home for more than 40 years. She is the owner of Spapium "Little Prairie" Farm, a healing destination that grows food with the use of sustainable farming methods and modern technology.

Learn More
Shawna McKay

Shawna Mckay was born and raised in Sto: lo Territory (Chilliwack) and has since lived in communities within the lower mainland of British Columbia. Shawna's BA in Applied Design for Marketing and diverse work experience have been instrumental in her success in many roles, including entrepreneur, marketing consultant, and designer.

Learn More
Shirley Lang

Multi-award-winning Cree-Metis Shirley Lang, Kaug Auk Shee (Festival of the Raven), is an Executive Private Chef. She creates cuisine that marries unexpected flavours and spices to create Indigenous, globally-inspired food.

Learn More

Indigenous Tourism BC

Our Sites

Partner Sites

Connect With Us:

Facebook Twitter Youtube Instagram

Subscribe to Our Newsletter

Subscribe

©2021 Indigenous Tourism Association of BC. All Rights Reserved.

The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.