What we do

An aerial view of Little Schuswap Lake and Quaaout Lodge & Spa

Indigenous Tourism BC (ITBC) is a non-profit, Stakeholder-based organization dedicated to the development of a sustainable, culturally rich, Indigenous tourism industry in British Columbia.

The ITBC team provides support to all of our respected Stakeholders in experience development, training, funding access, networking opportunities, marketing programs, and current industry research. We are a community of leaders and innovators working together for Indigenous success in tourism.

A woman plays a traditional Indigenous drum over the carcass of a fish

Experience Development

ITBC’s Experience Development Team works closely with Indigenous communities and entrepreneurs throughout BC to support the development and enhancement of Indigenous destinations, tourism experiences and products. Our Indigenous Tourism Specialists are located in four of the six tourism regions in BC and are eager to build relationships and provide support that reflects Indigenous diversity in BC.

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Marketing

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Showcasing the transformative power of Indigenous tourism, we motivate travellers to visit and explore our Indigenous experiences in British Columbia.

Marketing

Delivering marketing programs dedicated to raising awareness of the diverse and enriching Indigenous tourism experiences in British Columbia.
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Experience Development

Providing programs for all stages of Indigenous experience and destination development.
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Partnerships & Special Projects

Building partnerships that support our Indigenous mission, vision, and values contributing to the development of Indigenous tourism opportunities.
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Leadership & Innovation

Working with Indigenous communities and Stakeholders in creative and collaborative ways to secure a position of shared leadership in the accelerating Indigenous tourism industry.
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Training and Workshops

ITBC offers training and workshops for skill development in customer service, communication, cultural interpretation and marketing for Indigenous individuals, businesses, and communities. We support your Indigenous tourism journey from concept to export-ready.

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Push for Market Readiness Funding

ITBC provides Push for Market Readiness funding and access to an extensive list of funding resources available for Indigenous individuals, businesses and communities to develop tourism experiences and products that are respectful and exceed visitor expectations.

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Building Partnerships

ITBC builds partnerships with communities and organizations that share our mission support a sustainable, authentic Indigenous cultural tourism industry in BC while contributing to cultural preservation and economic development.

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Indigenous Tourism BC

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©2021 Indigenous Tourism Association of BC. All Rights Reserved.

The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.