Leadership & Innovation

A woman leads horses on a dirt path in a valley at sunset.

Haida Gwaii | Kevin Lanthier

Indigenous Tourism BC works with Indigenous communities and Stakeholders in creative and collaborative ways to secure a position of shared leadership in the accelerating Indigenous tourism industry. Our work ensures that Indigenous values inform tourism solutions that directly and equitably benefit Indigenous communities and businesses invested in tourism.

This section contains our corporate plans, strategies, and research – a collection of documents that reflects the innovation and leadership required to drive the development and advancement of Indigenous tourism. We provide our current and future Stakeholders with the planning support and best information to create the right economic, social, and environmental conditions to sustainably grow Indigenous tourism in British Columbia.

Corporate Plans, Strategies, and Research

Indigenous Alignment Strategy 2021-2024

Indigenous Tourism BC's Alignment Strategy 2021-2024 is a three-year plan to rebuild and grow BC’s Indigenous tourism sector through COVID-19 and beyond. The plan outlines the immediate and future activities, and will increase alignment between ITBC and Indigenous, provincial, regional and federal partners with the goal of strengthening and improving BC’s collaborative tourism network.
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5-Year Plan

Thank you for taking the time to read our strategic plan, “Pulling Together: 2017-2022.” The plan is a results-based approach that focuses on ensuring Indigenous tourism brings great prosperity and hope to Indigenous communities across the province.
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Annual Report 2018-2019

Indigenous Tourism BC's 2018-2019 Annual Report including coverage of our work in partnerships, marketing, experience development, and leadership and organizational development.
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Annual Report 2017-2018

Indigenous Tourism BC's 2017-2018 Annual Report presenting results related to our four strategic pillars: Marketing, Experience Development, Partnerships and Special Projects and Leadership.
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Action Plans

This section highlights Indigenous Tourism BC's yearly action plans that are based on our 5-Year Strategy.
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Blueprint Strategy

Developed in 2005, the Blueprint Strategy is a foundational document for our organization. The research brought together Stakeholders to develop a plan of action and to develop a comprehensive “Blueprint” for Indigenous cultural tourism development over the short, medium and long-term.
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Industry Audit Report

The Audit Report offers insights into the performance of Indigenous tourism in BC between 2013 and 2017.
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©2021 Indigenous Tourism Association of BC. All Rights Reserved.

The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.