• Mask being carved out of wood.

    Welcome to Indigenous
Tourism British Columbia

    Living the brilliance of our ancestors’ teachings, today.

From our beginnings in 1996, Indigenous Tourism BC has grown into a powerful force for Indigenous tourism. We exist to empower Indigenous futures and inspire global visitors by living the brilliance of our ancestors’ teachings, today. This is our purpose. We are building a future together where travellers don’t just see BC, but understand it through the eyes of its original peoples.

How We Support Our Stakeholders

  • Leadership & Organizational Innovation

    Collaborating with Indigenous communities to secure shared leadership in the Indigenous tourism industry.

    Wood-carved sign outside the Nisgaa-Museum
  • Experience Development

    Providing programs for all stages of Indigenous experience and destination development.

  • Marketing

    Delivering programs dedicated to raising awareness of the diverse Indigenous tourism experiences in British Columbia.

  • Partnerships & Special Projects

    Building partnerships that support our mission, vision, and values contributing to Indigenous tourism opportunities.

    A man and woman shake hands

Everything is connected.

Our lands, our waters, our stories, our People—woven together in a way that cannot be separated. This belief shapes everything we do.

Become an Indigenous Tourism BC Stakeholder

Join Indigenous Tourism BC to connect with expert guidance, training, funding, networking, and valuable industry insights. As a Stakeholder, you’ll gain access to support, opportunities and resources to help your business thrive and reach its full potential.

Featured Tourism Training

We provide free tourism training for current and aspiring Indigenous tourism workers, employers and communities in BC.

  • Ready For Action: Develop and Package your Tourism Product

    Use creative thinking to transform and revitalize your approach to visitor experience design, creating long lasting impressions.

    Person holding an open, woven basket filled with dried herbs or leaves.
  • Build Your First Tourism Website with Squarespace

    In this hands-on workshop series, participants will learn how to plan, design, build, and launch a fully functional website using Squarespace—no prior web design experience required.

  • Intro to Culinary & Agritourism

    Are you an Indigenous food grower, harvester, chef, or maker in British Columbia? Curious about how your work connects with culinary and agritourism? Join us for this introductory session.

  • Indigenous Ambassador

    This in-house ITBC workshop is about the value of being an Indigenous ambassador, how to amplify your own Indigenous culture and how to introduce visitors to First Nations.

    A family looking off of a lookout at a river within the mountains
  • Tourism Digital Marketing Accelerator

    Get personalized digital marketing plans and guidance from eLearningU coaches with deep tourism industry expertise.  Receive a comprehensive digital audit, 1-hour expert coaching call and a personalized implementation plan. Limited spots available. Apply today to jumpstart your tourism business by applying directly on eLearningU's website, and listing "Indigenous Tourism BC" as your local tourism organization.

  • Financial Navigation for Indigenous Entrepreneurs

    Stay on top of your business finances and price your products with confidence. This workshop is designed by CPABC’s Indigenous Engagement Team to build financial capacity. Indigenous-led facilitation by Shelley Bevz.

  • BCHA Fast Track Series: Managing Crisis Communications

    Prepare to face the unforeseen with resilience and professionalism. In this series, we equip participants with essential management and communication tools tailored to the unique crisis challenges of the hospitality sector.