Sustainable Tourism Course

Sustainable Tourism Course

Learn from experts from around the world to develop, attract, and grow sustainable travel for your community, business and destination.

Learn directly from subject matter experts in this series of short, easy-to-follow video lessons.  Over 8 lesson modules, you will follow video lessons at your own pace, and be guided through activities and practical exercises.

Course Modules:

  1. Tourism and the Local Economy
  2. The Adventure Tourism Opportunity
  3. Amplifying, Uplifting, and Marketing Community-based Tourism
  4. Sustainable Accommodations and Experiences
  5. Elevating Indigenous Tourism Respectfully
  6. Responsible Tourism Products and Entrepreneurship
  7. Sustainable Tourism Marketing
  8. Building Your Sustainable Tourism Plan

 

Why Sustainable Tourism?

According to Booking.com’s 2020 report, 82% of their travellers identified sustainable travel as important to them. This reflects a significant shift in traveler behaviour, highlighting the need for education in sustainable tourism.
The practical advantages of being a sustainable tourism business and destination are apparent, and taught in this course. However, the business opportunities for the tourism sector especially go even further.
Course Content:
DEVELOP YOUR SKILLS:
  • Learn any time, anywhere. Watch each video lesson in just 5 to 20 minutes on your phone, laptop, or tablet.
  • These quick, advice-packed videos include conversations with industry experts, hands-on exercises, practical lessons and examples.
  • This series of lessons will demonstrate the demand for sustainable travel, highlight the opportunities, then empower you to make a change.
  • Using real examples from sustainability experts, learn what’s working today.
REINFORCE YOUR KNOWLEDGE:
  • Complete quizzes and templated exercises that build on each other you can put into action right away.
  • Each hands-on exercise and downloadable template will keep you on track and focus your efforts on the outcomes that matter.
  • The guided process helps you build your own sustainability plan that you can use to accomplish your organization’s goals.
EARN YOUR CERTIFICATES:
  • Personalized feedback is provided which offer detailed insights tailored to your work.
  • Once you’ve completed the course, you’ll earn two certificates from eLearningU and EIG Business School.
  • With the paced learning structure, you will earn your certificates in 4 weeks.

 

Additional Benefits:

Stay informed and inspired every week with “This Week in Digital.” This is a breakdown of the most important news stories, updates, and changes across the world of tourism marketing, delivered in 10 minutes or less. Know what’s happening, why it matters, and how you can apply the latest industry changes to your work.

Along the way, search eLearningU’s Lesson Library of video Lessons to answer the questions you have and develop the skills you need as you navigate your way to building a better digital traveller experience. Lessons feature tutorials, discussions with industry experts, content creators, and some of the best tourism marketers in the world.

With access to eLearningU’s platform, you can also access the Tourism Digital Marketing Essentials Course. 

 

Eligibility:

This training is funded by the Indigenous Tourism Training Initiative (ITTI), and valued at $495 per person. Eligible participants include:

  • Indigenous people in BC
  • Indigenous entrepreneurs
  • Indigenous tourism businesses (51%+ Indigenous ownership), and employees of
  • First Nations communities
  • First Nations businesses (51%+ First Nations ownership), and employees of
  • ITBC Stakeholders, and employees of

 

Testimonial:

“I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.”
— CHERYL EARDLEY, ECONOMIC DEVELOPMENT MANAGER, HUU-AY-AHT FIRST NATIONS

 

Apply today

 

Register before October 15, 2024 to be included in our 1st intake.

 

Commitment
This course typically takes 8-12 hours to complete. By applying for this series below you are confirming your availability for the full course. If your availability changes and you can no longer attend or you wish to send a different employee please reach out to [email protected].

Learn more about ITBC: www.indigenousbc.com/training
Learn more about eLearningU: https://www.elearningu.com/course/tourism-digital-marketing-essentials
Questions? Email [email protected]

About This Self-Paced Course Learning Type: Self-Paced Course Register

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The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.