Market-ready Criteria for Indigenous Tourism Businesses

Market-ready Criteria for Indigenous Tourism Businesses

These criteria are used to determine if a Indigenous tourism experience / operator is ready to offer market-ready products / experiences to consumers.

Market-Ready refers to a business that markets to potential visitors; communicates with potential visitors year-round, and is ready to accept advanced reservations.

Criteria

The following criteria must be met if a business is to be classified as market-ready.

• My business is 51% Indigenous-owned.
• Offer a tourism-based product or service in British Columbia.
• Provide a published pricing policy.
• Have a published consumer billing, payment, and cancellation policy.
• Have market materials – website
• Have site-based parking in proximity.
• During operating season, maintain a 24-48-hour response time; or less, to inquiries and a 24- hour response time to reservation/booking requests.
• Prepared to communicate and accept reservations by telephone, -e-mail and provide same day confirmation of booking arrangements.
• Have frontline staff who are trained in customer service (such as FirstHost or equivalent customer training program)