Leadership and Organizational Innovation
ITBC is a global leader in Indigenous tourism, building stronger relationships with Indigenous communities to enhance local tourism experiences.
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Our Impact
Indigenous Tourism BC (ITBC) is helping shape the future tourism into a powerful tool for cultural revival, environmental stewardship, and economic empowerment. We help Indigenous communities reclaim their heritage, restore languages and traditions, and uphold their Laws, Title, and Rights. Our efforts foster mutual respect and contribute to Reconciliation while empowering Elders and Knowledge Keepers and creating opportunities for youth and adults. Tourism, guided by responsible and regenerative travel practices, connects visitors to the land and supports the preservation of Indigenous cultures. It’s more than just an industry—it’s a way to preserve, celebrate, and share the richness of Indigenous cultures with the world.
How We Support Our Stakeholders
ITBC focuses on four key areas to make a meaningful difference:
Partnerships and Special Projects
ITBC helps Indigenous communities and entrepreneurs create and enrich tourism experiences that reflect their unique cultures and stories.
Marketing
ITBC amplifies Indigenous voices and values in tourism marketing, ensuring these rich perspectives are part of British Columbia’s tourism identity.
Partnerships & Special Projects
BC fosters partnerships to help communities build resilience, support reconciliation, and promote environmental stewardship.
