Experience Development

Experience development plays a vital role in Indigenous tourism, focusing on creating and enhancing authentic experiences that reflect Indigenous communities’ rich cultures and traditions. ITBC works directly with Indigenous entrepreneurs and communities across B.C., providing the tools, training, and support they need to develop and grow sustainable tourism offerings. Through partnerships with organizations like Destination B.C., we help businesses at every stage of development, offering destination development programs, market readiness funding, and hands-on workshops. With Regional Indigenous Tourism Specialists in B.C.’s tourism regions, we ensure communities receive tailored support to build meaningful and successful tourism products. This work is important because it allows Indigenous communities to share their cultures, support reconciliation, and drive economic growth. It empowers communities to welcome visitors in a way that honours their traditions and land while fostering sustainability. By maintaining strong relationships with our Stakeholders, We support Indigenous tourism businesses in B.C., helping them thrive and impact the province’s tourism landscape.

Experience Development focuses on co-creating tourism experiences honouring Indigenous cultures, traditions, and values. It involves shaping offerings such as guided tours, cultural performances, and storytelling to reflect the community’s identity and respect for the land. These experiences are not just market-ready but are grounded in cultural authenticity, allowing visitors to engage meaningfully with Indigenous history and knowledge in a way that benefits both the community and the environment.

ITBC plays a key role by supporting Indigenous tourism development through initiatives like the Invest in Iconics Strategy, a long-term collaboration with Destination B.C. that integrates Indigenous perspectives into the branding of iconic travel routes. This strategy promotes culturally rich tourism experiences while honouring Indigenous traditions and fostering economic growth. Additionally, ITBC’s capacity-building efforts provide training and workshops for Indigenous tourism operators, equipping them with the tools to enhance visitor experiences, build market readiness, and align tourism with community values, all while ensuring economic resilience. Another example of experience development collaboration is ITBC’s partnership with the Huu-ay-aht First Nations Group of Businesses, helping to expand their Dark Sky Festival. This multi-day event highlights cultural heritage through connection with the night sky and promotes regional tourism.