Destination Development

Destination Development focuses on building and enhancing the infrastructure and readiness of an area to host visitors, ensuring the destination itself is sustainable, accessible, and culturally aligned. Through this work, ITBC helps cultivate places that honour and sustain the land, culture, and communities rather than treating them as commodities. ITBC’s efforts here are rooted in Indigenous values, emphasizing stewardship, reciprocity, and respect for the environment and people. This approach co-creates authentic experiences that connect visitors to the deeper stories of the land while ensuring tourism benefits local communities, protects ecosystems, and preserves cultural heritage.

ITBC plays a key role by providing Indigenous communities, businesses and entrepreneurs with the tools, training, and partnerships needed to develop and enhance tourism destinations. This fosters economic growth, cultural revitalization, and environmental stewardship, helping communities share their heritage while creating jobs and entrepreneurial opportunities. ITBC’s capacity-building efforts enable communities to improve infrastructure, develop eco-tourism, and ensure tourism experiences remain authentic and sustainable. On-the-ground impacts include public facilities, interpretive signage, trail systems, and visitor centres supporting community-led businesses.

Through these initiatives, ITBC advances Reconciliation by promoting understanding and respect for Indigenous histories while driving economic and social progress.