Marketing

We collaborate on marketing initiatives to amplify Indigenous voices, support Indigenous tourism businesses and inspire visitors.

At the heart of our marketing efforts is a commitment to representing the voices of Indigenous tourism interests in British Columbia. By sharing diverse stories, we aim to empower Indigenous futures and inspire global visitors. These efforts help Indigenous communities shape how their stories are told while supporting the development of thriving Indigenous economies and promoting responsible travel.
We inspire travellers to learn about the distinct cultures, traditions, and languages across B.C. by promoting Indigenous-led experiences, including guided cultural tours, hands-on learning, wildlife and nature experiences, wellness experiences, and cultural events and festivals. These immersive experiences deepen travellers’ understanding, connect them to the land and people, and foster mutual respect between cultures. Promoting responsible travel helps preserve the natural beauty and well-being of British Columbia for future generations, while also driving sustainable economic growth for Indigenous businesses, entrepreneurs, and First Nations communities.

Why ITBC?

As an Indigenous-led organization, ITBC is uniquely positioned to amplify Indigenous stories and help develop marketing initiatives for Indigenous tourism. We are grateful for the opportunity to connect with visitors from around the world, collaborate with tourism partners, and support the tourism goals of Indigenous people, businesses and First Nations communities.

We want to partner with you!

We offer support in planning marketing initiatives, creating campaigns, and providing resources for business growth. This also includes developing industry partnerships, amplifying media coverage, and connecting businesses with their target audiences. Together, we create campaigns that share Indigenous histories, cultures, and lands in ways that reflect their values and visions. Become a Stakeholder with Indigenous Tourism BC and connect with our team today.
Learn more about the impact of our Marketing work: