Media Partnerships

ITBC develops key relationships with media to positively influence editorial and broadcast coverage from both domestic and international media, which increases awareness of Indigenous tourism and individual Market-Ready and Export-Ready Stakeholders.

ITBC’s travel media efforts focus on building meaningful relationships with travel media specialists, media outlets, content creators, and influencers to ensure Indigenous tourism experiences are authentically represented. By curating inspiring stories, we connect travellers to Indigenous cultures and values.

We collaborate with publications like Condé Nast Traveler, Travel and Leisure, and Forbes among others. These efforts broaden the reach of Indigenous tourism while ensuring stories are shared respectfully and in alignment with community values.

The impact of these efforts is clear. For Indigenous businesses, ITBC’s media initiatives boost visibility, drive bookings, and generate economic opportunities. For travellers, these collaborations create meaningful, respectful connections to Indigenous culture.

Behind the scenes, ITBC’s media team leverages strong communication skills, creativity, and deep storytelling expertise to ensure Indigenous voices remain at the centre of every narrative. By staying informed about travel trends and collaborating across media platforms, we ensure Indigenous tourism is celebrated and authentically represented worldwide.