British Columbia

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Explore publications and reports focused on tourism, specifically in British Columbia.

Benefit from current industry research and statistics on international visitors and markets of origin, traveller and trip characteristics, business and employment data.

Top trends, seasonal data, restaurant and hotel data, and development strategies for all six tourism regions in BC are available here.

 

Reports & Strategies

Research by International Markets

A collection of documents containing research and insights into the various markets coming to BC.
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Research by BC Regions

Regional Profiles summarize key tourism indicators, and provide a general overview for each of the province’s six tourism regions.
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Tourism Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions - published by Destination BC.
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Destination Development Strategies

Regional strategies that combine planning, policy, and capacity building efforts.
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Keep Learning

Indigenous BC Industry Audit Report

The Audit Report offers insights into the performance of Indigenous tourism in British Columbia between 2013 and 2017.
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Destination BC's Online Learning Centre

This will link you to Destination BC’s Learning Centre. This centre is open 24/7 and provides access to tourism resources and tools, featured articles, guides, templates, and videos.
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ITBC Training & Workshops

Indigenous Tourism BC offers training and workshops to support the development of Indigenous tourism businesses from concept to export-ready.
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Indigenous Tourism BC

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The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.