We welcome you to review this collection of documents containing research and insights into the Indigenous tourism industry in British Columbia and Canada.
These publications provide high-level data from reliable sources. Find historical and current information on all aspects of the tourism industry including trends, strategies, economic impact, visitor statistics, business and employment data.
Indigenous Tourism BC’s Alignment Strategy 2021-2024 is a three-year plan to rebuild and grow BC’s Indigenous tourism sector through COVID-19 and beyond. The plan outlines the immediate and future activities, and will increase alignment between ITBC and Indigenous, provincial, regional and federal partners with the goal of strengthening and improving BC’s collaborative tourism network.
Thank you for taking the time to read our strategic plan, “Pulling Together: 2017-2022.” The plan is a results-based approach that focuses on ensuring Indigenous tourism brings great prosperity and hope to Indigenous communities across the province.
Indigenous Tourism BC’s 2018-2019 Annual Report including coverage of our work in partnerships, marketing, experience development, and leadership and organizational development.
Indigenous Tourism BC’s 2017-2018 Annual Report presenting results related to our four strategic pillars: Marketing, Experience Development, Partnerships and Special Projects and Leadership.
This section highlights Indigenous Tourism BC’s yearly action plans that are based on our 5-Year Strategy.
Developed in 2005, the Blueprint Strategy is a foundational document for our organization. The research brought together Stakeholders to develop a plan of action and to develop a comprehensive “Blueprint” for Indigenous cultural tourism development over the short, medium and long-term.
The Audit Report offers insights into the performance of Indigenous tourism in BC between 2013 and 2017.
Read our collection of research documents containing insights into the various international markets coming to BC.
Find Regional Profiles for BC’s six tourism regions and in-market research publications.
Explore various tourism industry performance indicators published by Destination BC.
Discover regional strategies to build and enhance the infrastructure and readiness of a destination.
