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Regional Market Research
These publications focus on BC’s six tourism regions, providing an overview for each area and dedicated in-market research summaries.
Regional Profiles
Regional Profiles summarize key tourism indicators, and provide a general overview for each of the province’s six tourism regions. These publications capture the most recent data including visitor volume, accommodation and transportation indicators, and information about seasonality and activities.
In-Market Research
In-Market Research publications provide consumer research for the province’s six tourism regions, and capture perceptions from key markets including British Columbia, Alberta, Western and Eastern Washington. These reports include information on the top factors for choosing a BC destination, familiarity with the regions, activities participated in, future trip types, seasonality, and trip planning tools, etc.
REGIONAL REPORTS & PUBLICATIONS
Regional Tourism Profile: Cariboo Chilcotin Coast - 2017
Regional Tourism Profile: Northern BC - 2017
Regional Tourism Profile: Thompson Okanagan - 2017
Regional Tourism Profile: Vancouver Island - 2017
Regional Tourism Profile: Vancouver, Coast & Mountains - 2017
In-Market Research Summary: Northern British Columbia - 2012
In-Market Research Summary: Cariboo Chilcotin Coast - 2012
In-Market Research Summary: Kootenay Rockies - 2012
In-Market Research Summary: Thompson Okanagan - 2012
In-Market Research Summary: Vancouver Island - 2012
In-Market Research Summary: Vancouver, Coast and Mountain - 2012
