Export-Ready Criteria for Indigenous Tourism Businesses

Export-ready Criteria for Indigenous Tourism Businesses

These criteria are used to determine if a Indigenous tourism experience / operator is ready to offer export-ready products / experiences to consumers.

This is the highest level of readiness required to reach overseas markets. Businesses that are export-ready market to and through travel trade distribution sales channels, understand commission or net-rate pricing, agree to trade bookings and have an established cancellation policy.

Criteria

The following criteria must be met if a business is to be classified as export-ready.

• My business is 51% Indigenous-owned and meets market-ready criteria plus:
• Be in business at least one year, with a proven track record for safe and professional operation. Demonstrate an adequate budget and marketing plan that includes international tourism operators. Understand the roles played by receptive tour operators, tour operators, travel wholesalers, and retail travel agents and understand rack or retail pricing, agent commissions and wholesale net rates at each level.
• Be willing to include receptive tour operators in your marketing and sales plan and provide contracted wholesale net rates to receptive tour operators.
• Provide detailed pricing and program information to tour operators and wholesalers at least one year in advance of selling season.
• Be prepared to set up billing arrangements with the tour operator, wholesale agency or receptive tour operator.