Program Goals
Support Indigenous-owned tourism businesses and communities with expertise and funding to improve the development of remarkable, market-ready experiences in BC
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Push for Market-Readiness Program
Indigenous Tourism BC’s (ITBC) Push for Market-Readiness Program is an application-based program that responds directly to the demonstrated need of support to guide and prepare Indigenous tourism businesses and communities in British Columbia to reach a market-ready status and develop sustainable growth for economic success. Based on the demand, ITBC makes funding available for the development of market-ready Indigenous tourism experiences and products.
This initiative is part of ITBC strategic planning, goals, and mandate to further support Indigenous communities and Stakeholders in BC.
Availability of Funding
Each year, funding levels vary. In 2019 / 20, ITBC is providing $100,000 in grant funding to eligible applicants in all six tourism regions.
Eligibility
Eligible recipients are registered ITBC Stakeholders who are Indigenous tourism businesses (51% owned) offering Indigenous products and experiences
The applicant must contribute 10% of the total project cost
Eligible Activities
Projects supporting the transition from start-up phase (Tier 1) to market-ready (Tier 3) are the priority and focus. Examples of the types of eligible activities are:
• Tourism Planning Resources
• Developing and Implementing a business / marketing plan
• Development of a published pricing policy, terms and conditions
• Development of marketing / sales materials
• Development of reservation / booking system
• Production of high-resolution images and video footage for promotional and training purposes
Training
• Other projects related to improving market readiness
Application Deadline
The application intake for the Push for Market Readiness Program for fiscal 2019/20 has now closed. For the following fiscal, ITBC will be sending a formal announcement in July 2020.
Who Received Funding in 2018/19?
The Push for Market Readiness program over the course of 2018/19 provided needed funding to 26 Indigenous tourism operations and communities. This micro-funding was used to improve digital marketing, capture new photography, advertise, and develop new tours.
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Indigenous Tourism Specialist
