Visitor-ready Criteria for Indigenous Tourism Businesses

Visitor-ready Criteria for Indigenous Tourism Businesses

These criteria are used to determine if a Indigenous tourism experience / operator is ready to offer visitor-ready products / experiences to consumers.

Visitor-Ready refers to a business which has all of its licenses, permits and insurance in place in order to operate legally. A business that is visitor-ready is often operating but does not have market-ready products. These businesses usually demonstrate clear gaps in terms of market-ready standards, hospitality and service levels.

Criteria

The following criteria must be met if a business is to be classified as visitor-ready.

• My business is 51% Indigenous-owned.
• Maintain good standing of all applicable business licenses, insurance, and legislative requirements.
• Maintain a staffed business location with a set schedule of operating hours.
• Provide a contact telephone number or email contact year-round. If closed for season, provide automated response through voicemail and or email.
• Have branded on-site signage.