Indigenous Tourism BC (ITBC) has dedicated a team of Regional Indigenous Tourism Specialists who provide Pathfinding Assistance, offering one-on-one support to Indigenous communities, businesses and entrepreneurs.
The Regional Indigenous Tourism Specialists (RITS) are much more than local experts—they are passionate advocates for Indigenous tourism, driven by a love for the communities they serve. These specialists work closely with Indigenous entrepreneurs and leaders across British Columbia, offering personalized, region-specific support to help each community harness its unique potential. What sets them apart is their deep commitment to the people and cultures they work with, combined with a strong belief in the power of tourism to uplift, preserve, and share Indigenous traditions.
This team doesn’t just guide businesses; they form genuine relationships, becoming trusted partners who understand the value of cultural integrity and the importance of community-driven growth. Their role extends beyond business planning and connecting communities to resources—they are invested in the stories, traditions, and futures of the Indigenous people they work with. By helping develop market-ready experiences, assisting with access to funding, and fostering collaboration within regional tourism networks, RITS specialists are making a real impact, helping communities thrive while protecting their cultural heritage.
Their work is a testament to the fact that tourism, grounded in respect and partnership, can be a powerful force for economic growth and cultural revitalization.
Jamie [Bourne, Thompson Okanagan Regional Tourism Specialist at ITBC] has worked with me for over two years now. She’s been amazing – she’s very personable, hardworking and knowledgeable. She doesn’t just share information about ITBC and her role, but other funding options, training and network opportunities. Both my consulting company and my resort have benefited greatly in many ways: funding, grants, advertising, clients and much more. … I encourage your community/business to connect with her as she is truly a wealth of information and networking opportunities.”
Desiree Baker, Grandpa’s Heart at Nicklen Lake Resort, Vernon, BC
Looking to grow your tourism business? Connect with a Regional Indigenous Tourism Specialist for tailored guidance and resources to support your development.