Travel Media

A man wearing traditional Indigenous clothing speaks to a crowd

ITBC works to inspire and educate travellers by bringing Indigenous tourism experiences to life through content and story ideas in key outlets including print, broadcast and digital distributions.

ITBC develops key relationships with media to positively influence editorial and broadcast coverage from both domestic and international media, which increases awareness of Indigenous tourism and individual Market-Ready and Export-Ready Stakeholders.

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Experience Development

Providing programs for all stages of Indigenous experience and destination development.
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Marketing and Development Committee

The committee provides strategic advice on marketing Indigenous tourism and ITBC’s Marketing Stakeholders.
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Training & Workshops

Our workshops and training programs have been designed to support the development of Indigenous tourism businesses from concept to export-ready.
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Travel Media Inquiries

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The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.