Strengthen Relationships with Indigenous Communities

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Benefits to Working with Indigenous Communities

  1. Strengthens Experiences for Guests with Indigenous Cultures
  2. Provides Better Access to Cultures, Oral Histories, and Traditional Knowledge Keepers
  3. Creates Potential Access to Community Ceremonies and Celebrations
  4. Establishes Better Support in the Community for Initiatives and Tours
  5. Gives Access to Potential Employees with Cultural Knowledge and Experiences

Benefits to Working with Media & Influencers

  1. Provides Better Access to Sources and Interview Subjects
  2. Creates Greater Trust within the Community
  3. Establishes Contacts to Share Future Stories
  4. Gives Better Access to Traditional Knowledge and Events
  5. Creates a Higher Chance of Inclusion on Familiarization Tours

 

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WAYS TO STRENGTHEN YOUR RELATIONSHIP

Travel Trade & Tour Operators

1. Employ Indigenous Community Members
2. Include Indigenous community leaders at the decision making table when looking at tour opportunities within the community or traditional territory.
3. Include Indigenous community members in any training initiatives, both as presenters and as attendees.
4. Leave money in the community, work with Indigenous entrepreneurs
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Media & Influencers:

1. Include positive/feel-good coverage about Indigenous communities rather than focusing mainly on issues.
2. Work with respective Indigenous organizations, governments, and Knowledge Keepers to fact check all stories that include content on them and their territory.
3. After a relationship is established, employ an in-community correspondent or have an Indigenous liaison to maintain a relationship with the community.
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There are ancient protocols and customs that are often given a priority in Indigenous communities. Knowing how to navigate some of these protocols based on respect will ensure better relationships and the best experience for all involved.

Learn more about considerations when working with Indigenous Communities.

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Keep Exploring

Working With Indigenous Communities

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Considerations When Working with Indigenous Communities

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Indigenous Rights, Title, and Treaties

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Collaboration Agreements

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The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.