Who We Are

Indigenous Tourism British Columbia (ITBC) is a non-profit, Stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.

Indigenous Tourism BC is regarded as a world leader in the development and promotion of authentic Indigenous cultural tourism products and experiences and is actively supporting the province in becoming a leading global destination for Indigenous tourism.

Through training, information resources, networking opportunities, experience development and marketing programs, ITBC is a resource for Indigenous entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. ITBC works closely with tourism, business, education, and government organizations to help Indigenous tourism businesses in BC offer quality experiences and actively promotes these experiences to visitors and local residents.

Our Goals

• Leverage collaborative partnerships at the local, provincial and national level
• Lead by being an engaging, innovative and results focused team
• A focused and insightful marketing strategy
• Accelerate experience development
• Establish a strong Indigenous tourism story to exhibit leadership within the sector
• Support the growth of Indigenous economies
• Increase capacity and competitiveness of Indigenous businesses